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From R&D Natura House Laboratories, a new Shampoo Line, based on Nature and Eco-friendly, with lot of specific proposals for any type of hair. 

TRICOLOGICAL INNOVATION FOR A COMPLETE TREATMENT OF HEALTH AND BEAUTY:
Each formulation is enriched with Nutricare, an exclusive protect complex of vegetable origin, from pollution and from UV rays, giving back brightness and softness.
EXTRA SOFT ecoSHAMPOO DELICATE, ULTRADELICATE, 2 IN 1
Specially formulated for very delicate hair, such those of kids, this Shampoo 1s ideal for the hair of whole family and frequent washes. Contents extract of Mallow and Rice proteins to care the hair and give back health and softness.
NOURISHING ecoSHAMPOO MOITURISING, RESTORING
Specially formulated for dry, fragile and defibrated hair. this Shampoo contents Honey and Avocado oil to restore and enrich the hair fiber and to moisturize the scalp, making hair bright and soft.
DELICATE ecoSHAMPOO SOFT, BRIGHTING
Specially formulated for light, delicate and thin hair; the Delicate Shampoo contents extra-et of Chamomile and Linseeds, with enhance the color and give a smooth and silky touch making hair more vita I, thick and bright.
PURIFYING ecoSHAMPOO BALANCING, REFRESHING
Specially formulated for Oily hair with/without oily dandruff, this Shampoo contents Nenie extract and Grapefruit. with sebum balancing effect, refreshing and normalizing. Gives relief to scalp, making hair more light and fresh.
NORMALIZING ecoSHAMPOO MOISTURIZING, RE-BALANCING
Specialty formulated for hair with dandruff and dryness on the scalp; this Shampoo contents Aloe, Mint and Nasturtium which have moisturizing.. lenitive and purifying action, ReĀ·balances the functionality of the scalp and fight the dandruff in order to have healthy and vital halt.
STRENGTHENING ecoSHAMPOO VITALIZING, AGAINST HAIR LOSS
Specialty formulated for weak hair, against hair loss and for easy broken hair. This Shampoo contents stimulating and strengthening with aimed efficacy such as Bamboo and Millet to revitalize and tonify hair and fighting against hair loss. The continuous use favors the grow of healthy, strong and resistant hair.
PROTECTIVE ecoSHAMPOO RESTORING, SHINING
Formulated for colored and treated hair, In fact gloves a special protection that prolong the length of the color treatments and makes shining more the color.
WHY PURA NATURAecoSHAMPOO?
  • Because combine the best herbalist tradition with the innovation of professional treatments for great hair satisfaction.
  • Because the cleansing base is extremely delicate: SALT, SLS/SLES, PEG/PPG, SILICONS, PARABENS and PARAFFIN FREE. High biodegradability.
  • Because proposes formulation aimed at specific needs and troubles of each type of hair, being effective and safe for the whole family.
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The bottles are Eco-compatible, because realized in vegetable PE, that is with a plastic derived from sugarcane instead of petrol. Friend of Nature.